Collection

​DEITY is proud to bring our elegant styling to an exciting collaboration with global saddle leader SDG Components! The SPEEDTRAP hollow CR-MO railed saddle is the absolute perfect piece to complete your DEITY kit. With an SDG base and topped with a DEI

SHIMANO DEORE - Rear Derailleur - SHIMANO SHADOW RD+ - 2x11, 1x10, 2x10-speed

Utilizing the SHIMANO SHADOW RD+ design, the SHIMANO DEORE M5120 rear derailleur delivers consistent MTB shifting performance over rough terrain. The low profile design avoi

SHIMANO - RAPIDFIRE PLUS - Right Shift Lever - Clamp Band - 8-speed

For reliable mountain bike shifting, SHIMANO's SL-M315 RAPIDFIRE shift lever is suited to quick shifting, giving riders the ability to downshift three gears in one stroke.

Ligh

A perfect companion to the SHIMANO 105 R7000 groupset, the R7000 cassette is available in a wide range of road and mixed surface ratios. It is compatible with HG-EV and HG-X11 chains.

Limited Lifetime Warranty
Serfas® warrants to the original purchaser that the product is free of defects in material, construction, and/or workmanship for the lifetime of the product.

Battery Warranty – One Year Coverage
Serfas® batteries are covered

SLX - RAPIDFIRE PLUS - Right Shift Lever - Clamp Band - 12-speed

With quick lever access and a light and responsive lever action, RAPIDFIRE PLUS SLX shift lever delivers smooth control out on the trail. The new I-SPEC EV lever offers a wide range of a

INFORMATION
Key areas are given treatment. The Essential Kit is a generic fit and is perfect for cable rub and protecting against wear and tear.

The paint protection provides great benefits starting from the aesthetics side, right over to the function

Magicshine MJ-900S is an upgraded and improved version of the original classic MJ-900 which has sold millions of units around the world. It continues the MJ-900’s compact, lightweight, and high-output design. Cover lens, LED light source, installation and

The Country Grip'R is one of Michelin's most versatile MTB tyre, suitable for use on all types of terrain.

The tread pattern has been borrowed from Michelin's incredibly popular Wild Grip'R range, providing superbly balanced performance between eff

Maigcshine® bike light ALLTY 1000 with daytime running light and 4000 mAh high capacity battery to increase riding safety. Red dot design 2019 award winner.
LIGHT OUTPUT : 1000 Lumens
Battery : 4000 mAh
Waterproof: IPX7
Material: aluminum alloy

THE BEST VALUE, MOST FEATURE PACKED NARROW WIDE CHAINRING AVAILABLE. TRUSTED BY 2015 ENDURO WORLD SERIES CHAMPION RICHIE RUDE.
Narrow Wide tooth profile eliminates chain drop with the perfect chain mesh fit
Perfect chainline with 2mm Shims included wi

● Narrow/Wide chainring for use with Shimano 96mm BCD cranks
● CNC’d from 7075-T6 aluminum for longevity
● Cut out of 0.160″ aluminum plate for lightweight and strength
● For use with 9, 10, 11, or 12 speed drivetrains
● Anodized in Black with laser e